You’ve heard the expression many times, in your quest to be a better Internet marketer for your business. Great content is considered to be the “King” of the jungle when it comes to marketing online. And blogging, for that matter, is now one of the best ways to get your content online and in front of a huge audience of potential customers. But you just can’t seem to find the time to learn how to blog or even what to write about in the first place.
Perhaps you did make some half-baked attempt at blogging in the past? You proudly set up your freebie blog, wrote a mind-blowing inaugural blog post, but never went any further than that. While you had good intentions, your business blog never even made a blip on the radar. Why? Because you did not have the tools or the time to learn how to blog well enough to connect the dots for your prospects.
What is so special about mastering how to blog?
Blogging is not something to take lightly. For some businesses, it’s an incredible source of ongoing unique website traffic that can take any business from ho-hum to oh my gosh in a very short period of time. Managing a blog with interesting content can also generate incoming leads on a regular basis.
Read the facts on why blogging is so powerful for even the small business.
- A Hubspot survey revealed that 57% of companies with a blog have acquired a customer from their blog.
- Another FactBrowser survey indicates that B2B marketers who use blogs generate 67% more leads per month than those who do not.
- 92% of companies who blog multiple times per day have acquired a customer from their blog according to Hubspot.
- By 2013, it is projected that 128 million people in the US will be blog readers, a surprising fact from MyMarketingDept.
The positives of blogging for business and inbound marketing just go on and on. This is due to the way in which businesses communicate with their prospects today. Building relationships with customers is what online marketing is all about. It's the same reason why companies spend millions with branding campaigns - to build consumer loyalty. Social media and blogging accomplishes the same thing, only at a significantly lower cost.
So, ask yourself - why aren't you blogging for your business? To get help with online marketing download our essential internet marketing guide.