14 Tips Lawyers Can Use Today To Improve Their SEO Law firm SEO is really no different than SEO for any other business or organization--with one small exception: A law firm using SEO understands specifically how potential clients find lawyers and search for legal...
Checkpoints for a Comprehensive Attorney Website Tune-Up: Part 3
Part Three: 3 Ways to Soup Up Your Site Google Style OK. You've got outstanding content on your website. You've used proven SEO tactics to bring the search engines on board. Now it's time to soup up that website with all the extras in your Google toolbox. 1. Google...
How To Get Clients As a Lawyer Without Hawking Your Services
If you’re looking to get clients as a lawyer , I’ve got a question for you: Have you ever heard the old saying, “If you’re not measuring, you’re not marketing”? That old saying underscores a huge problem with conventional wisdom which says referrals and word of mouth...
Content Marketing For Attorneys – The Dignified, Ethical Path To More Clients
It seems every reward worth achieving is disguised as hard work, and content marketing and search engine optimization (SEO) for lawyers is no exception. In fact, content marketing and SEO actually is hard work, but let’s examine the benefits. Here’s why content...
What Do Referrals and Warm Connections Have To Do With Blogging?
I spoke recently with one of my clients who’s been in private practice for fourteen months. Prior to opening his law firm, he asked me to help with his website and online marketing. We began by defining his ideal client, creating a marketing plan and establishing a...
How to Choose an Online Marketing Consultant
Online marketing consultants can make all the difference for an online business. There are a number of these web consultants out there. Of course, results will only be seen if one chooses a professional and experienced consultant. One who offers consulting...
What’s the best way of advertising on the internet?
For a very long time, advertising has been the most effective way to enhance the visibility of any brand to its relevant target market. To make a brand more visible is the most significant concern for all industries. Various mediums have been used for advertising...
Are search marketing services still needed? You bet. Here’s why..
Search marketing services may be the only way to connect with highly qualified prospects. Every day, hundreds if not thousands, of potential new customers are on the web looking for exactly what you are selling. They enter a search on Google specifying the...
Web Marketing 101 – How to Get Found Online.
Web marketing is an important skill for anyone running a small business to master in our digital, “always on” world. Your customers are likely to see your business first through browsing on the internet via a search engine as they research products or...
Is Your Small Business Marketing on the Web? Here’s How to Get Started.
If you’re a small business owner who keeps hearing about the importance of advertising on the Internet but hasn't yet made the jump, there’s nothing to worry about. In today’s marketplace, it is easier than ever to make the leap into...