One of the most important and challenging phases of any website design project is organizing and collecting web content for your website. Due to the lack of content, this phase typically creates frustration for clients and results in delaying the entire project. However, the problem goes much deeper than building a website. A lack of content is usually an indication that the business owner has never taken the time to develop what we call a business marketing toolkit.

Your marketing toolkit is a word document which contains:

• Logo/Brand
• Your Core Message
• Services
• Testimonials
• Case Studies
• Compelling “About Us” Story
• Strong Call to Action

All of the above mentioned points are designed to help you get the most out of your marketing efforts. It can easily be distributed through different marketing channels and most importantly re-purposed for your website.

If you’re considering building or re-designing your website in the near future, I strongly encourage you to start developing your marketing toolkit now. If you need help creating your marketing toolkit, I highly recommend and have personally used the Duct Tape Marketing System by John Jantsch. It’s going to require some effort on your part, but if you’re serious about earning more business this year it’s well worth the effort.