I spoke recently with one of my clients who’s been in private practice for fourteen months. Prior to opening his law firm, he asked me to help with his website and online marketing. We began by defining his ideal client, creating a marketing plan and establishing a marketing calendar. Two months after opening his law firm, he began

You waited patiently for this day -- your law firm's new website is finally up and running. You're stoked! Or maybe your site has been around for a bit, and the buzz about SEO (search engine optimization) has you curious. So, you decide to Google yourself. You open Google.com on your browser, type in "best criminal defense attorney Charleston," and hit enter. Loading …

Wait. You're not on the first page. Ten results later,...

Part Three: 3 Ways to Soup Up Your Site Google Style

OK. You've got outstanding content on your website. You've used proven SEO tactics to bring the search engines on board. Now it's time to soup up that website with all the extras in your Google toolbox.

1. Google Analytics

With Google Analytics you're privy to a wealth of insights into the ways people find your site and how they use...

Part Two: 4 SEO Tips To Improve Your Website Ranking

The first part of our comprehensive website tune-up covered the basics of an effective website. Assuming by now you've cleared the first series of checkpoints, let's take your site...

Part One: What's Happening On The Surface?

Just for a few minutes, let's imagine that your website is a car. Is it performing the way you expected it to? Is your initial investment paying off in greater visibility,...