You might be wondering what makes for really good business website design? The best business website designs focus on a specific target audience, contain compelling content, include strong calls to action and eliminate distracting graphics and images. This is not to say that the best business website designs  don’t look attractive, they do, but the emphasis is not on design, but rather content and other aspects designed to convert visitors into customers.

Let’s take a closer look at the elements of the best business website design:

• Target Audience – the best business website designs start with a deep understanding of your target audience (your customers), their problems/needs, and your business's solution.
• Compelling Content – No matter how attractive your website is, without compelling content your website will not generate new business. Unless of course you’re in the website design business. Either way, you still need compelling content written for your target audience.
• Search Engine Optimization  (SEO) – If your goal is to increase business via your website then you must have a website optimized for search engines. The best business websites are properly optimized for both target audience and search engines. SEO is critical to obtaining a high ranking on Google, Yahoo, and Bing.
• Call to Action  – the best business website designs include strong calls to action that encourage visitors to click a button which redirects them to your compelling offer. Keep your call to action above the fold so that visitors don’t have to scroll down the page in order to see your offers.
• Distracting Images – avoid graphics and images that will distract your target audience from taking the path to purchase. Unless your image is the product, keep images to a minimum.
• Landing Pages  – every well-thought-out business website should include one or more landing pages that focus on one goal and one goal only –  to convert visitors into customers. Don’t overwhelm visitors with too much information.
• Lead Nurturing  – the best business website designs are integrated with a lead nurturing system. When a prospect signs up for your offer their email goes into a system that automatically sends future emails at scheduled intervals.

While this is not a definitive list of best business website design practices it covers the most important and overlooked aspects of business website design best practices.

If you’re considering a website redesign  be sure to include the above mentioned points into your website and you’ll be far ahead of your competition.

Better yet, find a website design company that understands internet marketing and they’ll be able to provide you invaluable advice to help you create the best business website design

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