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How to Choose an Online Marketing Consultant

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Online marketing consultants can make all the difference for an online business. There are a number of these web consultants out there. Of course, results will only be seen if one chooses a professional and experienced consultant.  One who offers consulting services is deemed to be extremely well versed with all aspects of marketing. The truth is that some are not. There are five things that professional online marketing consultants  should not do:

  • Online Marketing ConsultantThey should not hide links in the source code. With the recent algorithm updates, websites may be penalized for stuffing keywords into source code.
  • They should not put too many links in page footers. Doing so can throw off browsers. It is best to have only contact information and copyright data at the footer.
  • They should completely avoid content that is copied, spun or scraped as search engines can detect this and lower the ranks of the offending websites.
  • Internal broken links should be avoided. This is important for the sake of SEO as search engines identify pages that are navigable which also lowers your site rankings.
  • Over-saturation with keywords should also be avoided as it puts off rather than attracts browsers.

There are five key qualities that consultants should have:

  • They should be knowledgeable about market research. An internet marketing consultant  must prove to you that they have an understanding of the particular market that you are interested in. They have to know how to use keywords research methods, techniques and tools and give you solid information on how to best position your online business so that you see results.
  • They should be able to generate web content that has an impact. They should know how to generate leads  by creating engaging web content that will raise your rankings in search engines, If not, they should be able to outsource it for you from web content creators who are known for creating content that engages and grabs the market.
  • They have to be able to know how to build websites. When all the research has been done and the content has been created, it then needs to be put in a website for browsers to access.  Online marketing  consultants must have a good understanding of content management systems. They have to be able to deal with issues like coding, creating links and optimizing websites so that they get the attention of browsers and retain it long enough for them to become actual buyers.
  • Skills at generating traffic  is another must-have. It is not enough to have great content that has been put into a website that is easy to browse. All this will not do anyth

What’s the best way of advertising on the internet?

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For a very long time, advertising has been the most effective way to enhance the visibility of any brand to its relevant target market. To make a brand more visible is the most significant concern for all industries. Various mediums have been used for advertising until now, which include radio, television, and print, but today, advertising on the Internet  is fast increasing in popularity. It is seen as the best and most emerging medium to use for advertisements.

advertising on the internetThe best way for advertising on the Internet  is to utilize an indirect approach through discussion forums, creating blogs and using community portals, such as leading social networks, Facebook and Twitter. Facebook, for example, offers more than a few options that will allow you to increase the visibility of your brand to your target audience, which include creating your own pages, placing ads and through groups.

What makes the Internet so appealing?

The web is the one medium that is fully accessible from just about anywhere around the world. If you are interested in a certain brand and if you want it, you can obtain it through the web at any time. The various social networks have made this even easier and it offers a very affordable way of advertising on the Internet   In general, it is much cheaper to advertise online compared to the other available mediums.

If you make use of a strategic online advertising plan, your brand or business will create maximum amounts of traffic that will have a direct, positive influence on your sales. Through advertising on the Internet   it is possible to reach a much wider audience than with any other medium, which is one main reason for its growing reputation.

Make full use of the online advertising opportunities

Although it is more lucrative to advertise on the web today, it does not necessarily mean that you will experience immediate success. You need to do your homework thoroughly to ensure that you select the correct online advertising options. Not all the online advertising options are going to be effective for all businesses. You need to identify the options that will work best for your business through testing and research.

To attract the maximum traffic to your online ad, you need a message or tagline, and a design or layout that is going to stand out. Where you include the link to your website or sales page, for instance, is vital as well. These are only a few of the things that you will have to carefully study before finalizing your ads.

Several companies start discussions on various forums or create an opinion to spread the word of their brand or company name online. This is a great way for effective and affordable advertising on Internet   By making the discussion topic visible to the public through social media such as Twitter, Google plus and Facebook, you will attract immediate at

Are search marketing services still needed? You bet. Here’s why..

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Search marketing services may be the only way to connect with highly qualified prospects. Every day, hundreds if not thousands, of potential new customers are on the web looking for exactly what you are selling.  They enter a search on Google specifying the products or services that are in the heart of your product line.  It doesn't matter whether you sell a product or a service, or maybe even just an idea or a cause, someone is searching right now for you.

search marketing servicesAt the same time, the algorithms that make a search possible are evolving.  Changes put in place by the search engines to counter black hat SEO techniques often catch the unaware by surprise - changes that you may be entirely unaware of.

Do you need search marketing services  to keep ahead of this ongoing game of cat and mouse?  Will a knowledgeable team offering search marketing services put your website at the top of the list in the ever changing world of search optimization?  Absolutely.

A talented team of experts cannot only put you at the head of the list, but they can keep you there as the search world continues to change.

There are two basic ways that you can find new customers.

One is to reach out to them.  Advertising, direct contact, mail and cold calling are among those techniques.  These can and will work, but they are generally expensive and the cost per sale can blow a hole in your marketing budget.

A second and frequently more productive way to increase your new customer capture rate is to take advantage of all power of our connected world.  Create your systems to capture inbound sales leads.  A huge part of that is search engine optimization.  Create your site so that you will be visible to those search queries that best correspond to what you sell or are promoting.  The leads that result from this approach are less expensive, and more productive.  After all, the potential client has just asked for what you sell.  What could be more targeted that that?

If this inbound marketing approach sounds good for your organization, then why would you do any less than find and employ the best search marketing services that you can find?  Determine who can bring real expertise to the table and put them on your team.  The increase in the number of qualified leads that such a professional team can provide to your organization will be worth much more than the cost of the outside help.

At Jango Studios, we are ready to help you with high quality search marketing services. Visit our website  or give us a buzz at 803.233.1663 and let us tell you how we can help make your business more successful.  We will bring a team of professionals to your marketing strategies and create an Read more

Web Marketing 101 - How to Get Found Online.

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Web marketing is an important skill for anyone running a small business to master in our digital, “always on” world. Your customers are likely to see your business first through browsing on the internet via a search engine as they research products or services. So, it is important to understand how to make your business as easy to find as possible for your potential customers.

Unfortunately, there is also a tendency for a lot of...

Is Your Small Business Marketing on the Web? Here’s How to Get Started.

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If you’re a small business owner who keeps hearing about the importance of advertising on the Internet but hasn't yet made the jump, there’s nothing to worry about. In today’s marketplace, it is easier than ever to make the leap into marketing on the web without spending a lot of money. In fact, for most of the services offered, the only thing that you’ll need to invest is your...

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