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Website Redesign Company - Seven Questions to Ask Before Hiring One.

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You’ve decided that your company website needs a major re-design. But, before you decide to hire a website redesign company there are some important things you need to consider. After all, redesigning a website is a partnership that requires both you and the chosen website redesign company to meet specific objectives. This can help to ensure that the project will be successful., and you will benefit from the outcome.

The problem is that most businesses looking to hire a website redesign company don’t understand the language of web design and online marketing; therefore, they don’t know what questions to ask, while negotiating with potential web designers.

So, in your best interest, we thought we would share some of the most critical questions you should be asking your website redesign company.

1. Do you have a well-defined website design process?Free website redesign consultation

Apart from designing attractive websites, selecting a web design company that has a well defined process, is one of the most crucial components to ensuring your project is successful. Without a well defined website development process, the project quickly becomes chaotic, because neither you nor the website redesign company have a clear understanding of the execution of task, timing, and ownership.

Ask your website design company to show you their development process and explain in detail how it works. This will give the potential website designer the opportunity to demonstrate their expertise, and you the opportunity to discover how much thought they’ve put into their business.

2. Do you consider my target audience?

Some website design companies focus on design, some focus on marketing, but a good website design company focuses on both design and marketing. Before the design process begins, a content strategy session should be held to discuss your target audience. This involves uncovering your customers’ fears, desires, and how your product/service solves their problems.

Designing a website around your target audience’s needs rather than yours should be the starting point for any website design project. In addition, the content strategy session will uncover a lot of useful information that will become the basis for content used throughout the website. This can also include any industry keywords that can help drive more unique traffic to your website - thus more sales.

3. Do you offer website maintenance and support?

After you’ve launched your website it’s inevitable that you will require maintenance and support. Ask your website redesign company if they have a system for processing change requests or if they have a direct number to contact

Yeah, Content is King.. Blah Blah Blog

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You’ve heard the expression many times, in your quest to be a better Internet marketer for your business. Great content is considered to be the “King” of the jungle when it comes to marketing online. And blogging, for that matter, is now one of the best ways to get your content online and in front of a huge audience of potential customers. But you just can’t seem to find the time to learn how to blog or even what to write about in the first place.

full service internet marketingPerhaps you did make some half-baked attempt at blogging in the past? You proudly set up your freebie blog, wrote a mind-blowing inaugural blog post, but never went any further than that. While you had good intentions, your business blog never even made a blip on the radar. Why? Because you did not have the tools or the time to learn how to blog well enough to connect the dots for your prospects.

What is so special about mastering how to blog?

Blogging is not something to take lightly. For some businesses, it’s an incredible source of ongoing unique website traffic that can take any business from ho-hum to oh my gosh in a very short period of time. Managing a blog with interesting content can also generate incoming leads on a regular basis. 

Read the facts on why blogging is so powerful for even the small business.

  • A Hubspot survey revealed that 57% of companies with a blog have acquired a customer from their blog.
  • Another FactBrowser survey indicates that B2B marketers who use blogs generate 67% more leads per month than those who do not. 
  • 92% of companies who blog multiple times per day have acquired a customer from their blog according to Hubspot.
  • By 2013, it is projected that 128 million people in the US will be blog readers, a surprising fact from MyMarketingDept.

The positives of blogging for business and inbound marketing just go on and on. This is due to the way in which businesses communicate with their prospects today. Building relationships with customers is what online marketing is all about. It's the same reason why companies spend millions with branding campaigns - to build consumer loyalty. Social media and blogging accomplishes the same thing, only at a significantly lower cost.

So, ask yourself - why aren't you blogging for your business? To get help with online marketing download our essential internet marketing guide.

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Could not load file or assembly 'Telerik.Web.UI'

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Problem:

Today we upgraded one of our client's site from DNN 4.9.x to 5.04.01 and encountered the following error:

Could not load file or assembly 'Telerik.Web.UI' 

Cause:

The file named "Telerik.Web.UI" is missing from the Bin...

DotNetNuke: An entry with the same key already exists - Error

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If you receive the following error:

Message: DotNetNuke.Services.Exceptions.ModuleLoadException: An entry with the same key already exists. ---> System.ArgumentException: An entry with the same key already exists. at System.ThrowHelper.ThrowArgumentException(ExceptionResource resource) at System.Collections.Generic.SortedList`2.Add(TKey key, TValue value) at...

How to Choose an Online Marketing Consultant

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Online marketing consultants can make all the difference for an online business. There are a number of these web consultants out there. Of course, results will only be seen if one chooses a professional and experienced consultant.  One who offers consulting services is deemed to be extremely well versed with all aspects of marketing. The truth is that some are not. There are five things that professional online marketing consultants  should not do:

  • Online Marketing ConsultantThey should not hide links in the source code. With the recent algorithm updates, websites may be penalized for stuffing keywords into source code.
  • They should not put too many links in page footers. Doing so can throw off browsers. It is best to have only contact information and copyright data at the footer.
  • They should completely avoid content that is copied, spun or scraped as search engines can detect this and lower the ranks of the offending websites.
  • Internal broken links should be avoided. This is important for the sake of SEO as search engines identify pages that are navigable which also lowers your site rankings.
  • Over-saturation with keywords should also be avoided as it puts off rather than attracts browsers.

There are five key qualities that consultants should have:

  • They should be knowledgeable about market research. An internet marketing consultant  must prove to you that they have an understanding of the particular market that you are interested in. They have to know how to use keywords research methods, techniques and tools and give you solid information on how to best position your online business so that you see results.
  • They should be able to generate web content that has an impact. They should know how to generate leads  by creating engaging web content that will raise your rankings in search engines, If not, they should be able to outsource it for you from web content creators who are known for creating content that engages and grabs the market.
  • They have to be able to know how to build websites. When all the research has been done and the content has been created, it then needs to be put in a website for browsers to access.  Online marketing  consultants must have a good understanding of content management systems. They have to be able to deal with issues like coding, creating links and optimizing websites so that they get the attention of browsers and retain it long enough for them to become actual buyers.
  • Skills at generating traffic  is another must-have. It is not enough to have great content that has been put into a website that is easy to browse. All this will not do anyth
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