B2B website design has its challenges. In fact, all website design projects have their own unique challenges. However, when it comes to B2B website design, extra precaution must be taken if your goal is to drive traffic, generate leads, and increase sales. A poorly designed website can backfire.
With proper planning, attention to detail, a little patience and commitment, you can get a properly designed website that will serve your business well into the future. Let’s get started with what makes for an outstanding website design.
If you’re familiar with Will Ferrell's infamous Saturday Night Live “More Cowbell” skit, then you understand what I mean when I say “More Logo”. One of the biggest mistakes made in B2B website design is when the size of the logo is increased to the point that you have to scroll down to read the content. It’s as if the logo itself is for sale. Please don’t do this.
No one cares about your logo beyond the ability to identify that they’re on the right website. After visitors have determined that they’re on the right website, they’re only interested in their problems, how you can solve their problems, and how to get in touch with you.
Although we don’t see distracting animations as much as we did in the past, occasionally we stumble upon a B2B website design that contains some silly animation running across the screen as if it’s being chased by Wile E Coyote. Before you add animations to your website, ask yourself, “is this going to help or hurt my cause?”. In most cases it hurts and BIG TIME!
Have you ever seen a B2B website design and couldn’t focus on the content because the background made you dizzy? I sure have. Once again, stay away from busy, gaudy backgrounds. They are distracting and prevent website visitors from focusing on content -- and content is critical when you’re selling a product or service on your website.
KISS - this stands for “Keep It Simple Stupid”. If there’s one tip you should take away from this B2B website design article, it’s to keep the navigation of your website simple for visitors. Don’t try t