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Need an Easy eCommerce Solution for Your Small Business?

So you’re ready to take the leap into online sales and integrate eCommerce tools into your website. There are a host of eCommerce solutions available, but selecting the right one can feel overwhelming. Ecwid (the name stands for “eCommerce widgets,”) is a great choice for people who want their shopping cart integration to be quick and easy. This eCommerce solution is likely to be a good choice for businesses that want to sell a small number of products, or for medium and large size businesses whose requirements are fairly straightforward.

Is Ecwid eCommerce solution a good fit for you?

  1. Simple and intuitive user interface. It’s quick to set up. Adding products is easy to do, and categorizing products keeps everything organized with little effort. The dashboard at login provides an overview of recent orders and quick links for setting up your store.

  2. You get a lot of bang for your buck, even with the free version. Accounts are free to set up and include nearly a full feature set. If you want to sell ten products or less, the free option is a perfect fit. Ecwid does not charge transaction fees and integrates easily with major payment gateways like PayPal, Authorize.net and Google Wallet. With your free Ecwid account, you can have up to ten products in your store, free hosting on the Ecwid subdomain, and Ecwid will seamlessly integrate into your site. To gain access to more advanced features, they offer paid accounts but they’re still inexpensive compared to other eCommerce solutions on the market. For about $13 per month you can add up to one hundred products

  3. Social media integration - For businesses who want to sell on social media sites, Ecwid provides the code to make integration with Facebook, Blogs and more a breeze.

  4. Easy go-live process - To take your ecommerce store live, just take the Ecwid script and paste it into your website. The shop will appear automatically.

  5. Product Catalog - Sometimes you just want to display a product catalog on your website but don’t want to allow visitors to purchase. With just a few minor modifications, you can hide all of the buying options.

To integrate Ecwid with your website, just create a new page, from the Ecwid dashboard, copy the Product Browser Widget Code and paste it into your html. Save your new page, and the items that you added to your store on the Ecwid site will now appear on your website.

There are many sites already using the Ecwid software: CafeGrumpy, HelloMagPie, and many more Ecwid supported websites. To learn more about this ecommerce solution, see Ecwid’s Product Features.


The company is based out of Russia, and it sometimes takes up to a full day to get support questions answered. Their knowledge base and user forums are very thorough; however, so many questions can be resolved by utilizing these resources. And with the paid plans you get email and live chat support, too.


Compared to other eCommerce solutions, EcWid is extremely robust and easy to setup, but it can require some additional technical skills in order to properly style your store to match your website. This is where the services of a professional web design company might come in handy.

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