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Internet Marketing 101: Blogging for Business

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So you finally launched your new website, you even got a facebook page after all this time, and now you want to know why your website isn't generating business. The problem with most small businesses and their efforts to get found online is that they are searching around in this big abyss called the internet without really having the slightest idea about what is going on and how it works. By knowing a few key facts about how internet marketing works, you can get one step further in your marketing efforts and online footprint. In this installment of internet marketing 101, I will be teaching you how to use blogging in your online marketing.

Internet Marketing 101: Key Terms:Internet Marketing 101

Inbound Marketing: Refers to the concept of earning the prospects attention as opposed to outbound marketing which is supposed to interrupting or distracting (think direct mail, tv ads, etc) the prospect from what they were otherwise doing.

SEO: Stands for Search Engine Optimization and is based on the concept of optimizing your web content so as to rate it better and bring you to the top of search result.

Blog: is short for weblog. This is basically an online journal of sorts that can be updated regularly. There are many free online blog providers. Wordpress and Blogger are probably the two most popular.

Internet Marketing 101: Business Blogging:

  • >50% - The percentage of daily internet users who read blogs at least monthly!
  • Most people read 5-10 blogs!
  • Nearly 40% - of Companies use blogs for marketing!
  • 55% - The percentage increase in number of website visitors for companies that blog!
  • Mornings is the best time to blog!

Blogging is not only essential to Internet Marketing 101, but probably one of the easiest things you can do to increase website traffic to your website and set yourself apart from the competition. By creating a blog you give yourself an online platform to promote your expertise and set yourself up as a voice of authority on whatever it is your business does. You can post original content that you create as well as re-posting articles that your customers or clients might find interesting.

The main reason that blogging helps you increase website traffic is because of how the search engines catalog your online content. The days of cramming a bunch of keywords in to a meta tag to trick the search engine into rating you higher than you should be are well behind us. On most search engines, you are rated based on the quality of your content (videos and images are a huge plus). The frequency with which you update it is also an important criteria in their search algorithms. Enter the blog!

Internet Marketing 101: Choosing the best keywords for driving traffic.

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In our previous article Internet Marketing 101: Generating Leads from Your Website, we presented you with a general overview of all the internet marketing 101 tactics that consistently have the biggest impact on generating leads from your website.

Now it’s time to dig a little deeper and discuss keyword selection. But first, what is a keyword?

Internet Marketing 101: What is a Keyword?

Internet Marketing 101

Keywords are the words or phrases an online user types into a search engine. They represent the questions of the user, and generate one or more pages of results, or addresses for websites that include the keywords or answers to the initial question. You can attract qualified visitors to your site by carefully choosing the keywords they are most likely to include in their search terms. Qualified visitors are more likely to turn into new customers than random web surfers.

Driving traffic to your website begins with selecting the best keywords or keyword phrases. The question then becomes what are the best keywords and how do we find them.

Internet Marketing 101: What Are the Best Keywords for Driving Traffic to my Website?

Keywords fall into two categories: Short tail keywords and long tail keywords. Short tail keywords contain one to two words, and are usually very difficult to rank for on the search engine results, as the bigger and more established websites often hold the top spots for them. Newer websites can achieve a higher search engine spot more quickly by focusing on long tail keywords that contain three or more separate words.

The best keywords are:

  • Not too broad
  • Not too competitive
  • Three or more words long
  • Relevant to your business
  • Representative of what your qualified visitors would type into a search bar

Here’s an example of both long and short tail keywords:

Long Tail Keywords:

  • Nikon power shot digital camera 4MP
  • 22 inch HD plasma TV free shipping
  • Michelle Obama action figure

Short Tail Keywords

  • Digital Camera
  • plasma TV
  • Mp3 Music player

As you can see, long tail keywords are much more specific and are likely being searched for by a more qualified prospect. This prospect knows what they’re looking for and wants more information in order to make an informed buying decision.

Internet Marketing 101: Keyword Selection Tips

Use these tips to brainstorm possible long tail keywords for your website. Once you have a list, use Google Adwords Keyword Tool to check how many people search for these terms locally and globally. The tool can also give you ideas for more relevant long tail keywords to include on your blog posts and web copy.

Internet Marketing 101: Basics of Search Engine Optimization

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In order to increase website traffic, your website needs to be optimized for both search engines as well as your target audience. The stepping stone in realizing this goal is to develop a website that is search engine friendly and attractive to the readers. With some basic knowledge of search engine optimization and your target audience, you can create a website that is optimized for search engines and engages your readers.

The following tips can help you optimize your website to enhance its visibility:

Internet Marketing 101: Understanding your target audience Essential Internet Marketing Guide

Before you begin writing the content for your website it’s critical to start with your target audience in mind. You need to understand their problems, how you can solve their problems, and what keywords they use to search for solutions to their problems. Creating user personas are a great way to uncover information about your target audience.



Internet Marketing 101: Selecting the right keywords

Once you have a basic understanding of your target audience, it’s time to do some keyword research to more accurately determine which keywords your target audience uses to find your products/services. For example, you might assume your target audience is searching for website design, when in reality, they are searching for responsive web design. These differences alone can determine the success or failure of your website optimization efforts.

Internet Marketing 101: Writing your content

After you’ve selected the right keywords, it’s time to write your content and include your keywords. You should only include one primary keyword for any given page, and it should be repeated throughout your content so that you achieve a maximum keyword density of 5.5%. Be careful not to exceed a keyword density of 5.5% or you might be penalized by the search engines for keyword stuffing. In addition, include keyword rich anchor text links at the beginning, middle and end of your content. For example, instead of click here to download my internet marketing 101 guide, use download my guide to Internet Marketing 101. Search Engines like keyword rich hyperlinks.

Internet Marketing 101: Title Tags, Alt Tags and Headings

Title tags, alt tags, and headings hold a special place in the heart of search engines. Search Engines look at the content within these tags to help determine what the web page is about. You should include your primary and relevant keywords inside these tags to enhance the probability of your web page obtaining a high ranking on the search engines. However, there are some basic rules on how to use each type of tag so be sure to do your research befor

Internet Marketing 101: Generating Leads from Your Website

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Internet Marketing 101: Generating Leads from Your Website

With more than ninety percent (90%) of all consumers shopping online, understanding the basics of internet marketing 101 has become critical to the online success of business today. Getting online sales no longer means solely launching a website. It involves an online marketing strategy, long term commitment, and sustained effort. This series of internet marketing 101 articles is intended to teach you how to adopt a systematic approach to lead generation, and turn your website into a lead generation tool.

There are several tactics used to generate leads on the internet, and webmasters often make use of a variety of tools in order to track, measure, and improve their results. Here are the main steps of online marketing to increase traffic, generate leads, and nurture leads into sales. Now, isn't this what every business wants from their website?

1. Driving Traffic

Driving a constant flow of organic traffic towards your website is critical, because without traffic, you don’t have the opportunity to convert visitors into leads. Some of the tactics used to drive traffic include: Blogging, Social Media, Pay Per Click Campaigns, inbound links and Search Engine Optimization. However, at the center of them all is compelling content. In addition, spend some time performing keyword research, so you can determine what keywords your potential customers use when searching for your products/services online. Integrate your keywords into your content and you’ll increase the probability of being found online.

2. Converting Visitors into Leads and Leads into Sales

However, having a lot of visitors go to your website is not enough. If your aim is to turn them into customers, you must present them with content relevant to their needs, and encourage them to provide you with their contact information in exchange for something of value. For instance, if you sell swimming pools, then you might offer a free whitepaper titled “10 mistakes to avoid when building your inground swimming pool”.

The keys to increasing your landing pages’ conversion rates are compelling content, a valuable offer, and a call-to-action. Giveaways are great lead conversion boosting techniques too. You don’t have to promise huge incentives. Your bonus can be an e-book, free entrance to a webinar, or a free trial for using your service (this works wonderfully for software). Whatever you do, don’t deceive your potential customers with empty promises, and let them know you will be there tomorrow.

3. Analyze Traffic and Improve Results

Whichever method you choose to apply in order to generate leads, don’t forget to constantly measure your results against your goals. Whenever you use a new approach, wait for a short while (a few weeks are enough) to check its results. Only this way you will

Internet Marketing 101: Why should I buy from you?

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In my previous article, I talked openly with you about one of the most challenging phases to a website design project - making a website demonstrate your true worth to potential customers. I also said that many of these challenges could be resolved if business owners took the time to create a marketing toolkit.

Let’s talk about another topic that often comes up with businesses trying to launch an effective website. Whenever I first speak with a client, one of the first questions I ask is, “What makes your business unique?” To put this another way, from your clients’ perspectives, “Why should I buy from you?” The typical response from clients is, “I provide quality work and fair pricing”.

Unfortunately, those aren’t unique differences. Those are expectations. 

Defining your unique difference should be a high priority and the foundation for all marketing activities.

Being different for the sake of being different isn’t good enough in the business world. Your unique difference as a company must solve current frustrations, eliminate problems or enhance customer experience, in order to rise above the competition. So, how do you define your unique difference?

The 3 most powerful marketing differentiation strategies are:

  • Something that is both unique and beneficial
  • Something you can execute gracefully
  • Something that your competition can’t do or doesn’t do

But the work doesn’t stop there. Once you’ve developed your unique difference, then everything you do in your business must support your unique difference. In many cases, you’re already doing something that’s unique; you’re just not effectively communicating your difference to others. Not communicating your difference leads to mediocrity and therefore, competing on price alone. Unless you are Wal-Mart, that’s not going to work for your business and a low pricing strategy won’t help you generate enough business to sustain growth.

How to discover your unique business difference

  • Why did you decide to hire us/buy from us?
  • What did we do better than others you do business with?
  • What could we do to create a better experience for you?
  • Would you recommend us to others, and if so, why?
  • What keyword phrases would you use to find us online?

For example, here at Jango Studios we don’t just build attractive websites. There are plenty of companies that design attractive websites. Instead, we build websites that are packed with lead generation tools designed to support and enhance your lead generation and customer conversion efforts. This is, in fact, a small part of what makes us unique!

After you’ve done your research, develop additional messages that appeal to your target audience and include them throughout your website. In this way, you’ll quickly distinguish yourself from everyone else, by sharing your uniqueness with the rest of the


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