One of the most important and challenging phases of any website design project is organizing and collecting web
content for your website. Due to the lack of content, this phase typically creates
frustration for clients and results in delaying the entire project. However, the
problem goes much deeper than building a website. A lack of content is usually an
indication that the business owner has never taken the time to develop what we call
a business marketing toolkit.
Your marketing toolkit is a word document which contains:
All of the above mentioned points are designed to help you get the most out of your
marketing efforts. It can easily be distributed through different marketing channels
and most importantly re-purposed for your website.
If you’re considering building or re-designing your website in the near future,
I strongly encourage you to start developing your marketing toolkit now. If you
need help creating your marketing toolkit, I highly recommend and have personally
used the Duct Tape Marketing
System by John Jantsch. It’s going to require some effort on your part,
but if you’re serious about earning more business this year it’s well worth the
effort..
Click Here to schedule
your free website evaluation!